The new role of the marketing professional

Special section on Theory and practice of value co-creation in B2B systems

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Marketing strategies for a tough environment [International Marketing conference, Bal Harbour, Fl. 1979. Proceedings of the 62nd AMA annual marketing conference]

Business-to-business marketing management strategies, cases, and solutions

Inhaltsangabe: “… Chandler, Wes Johnston -- ch. 4. Monitoring segmented markets : relational and transactional perspectives / Ann H.  …”
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Neurotrauma new insights into pathology and treatment ; [this current volume ... is a compilation of chapters on major topics which were discussed at the 8th International Neurotra...

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Legends in marketing Jagdish N. Sheth von Sheth, Jagdish N. 1938-

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Marketing Strategies for a tough environment

Inhaltsangabe: “… AMA Annual Marketing Conference). Peter J. LaPlaca, Newton Frank [Hrsg.]<br>Chicago/Ill. (1980).  …”

Special section on accounting and marketing perspectives of value creation in inter-firm collaboration in industrial markets

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Special section on From strategy frameworks to value-in-use implementing strategies and theories of B2B marketing and sales management

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Special section on IMP 2014 - stability and change in business to business research [the 2014 IMP conference was held in Bordeaux, France]

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Sparking a worldwide energy revolution social struggles in the transition to a post-petrol world

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A companion to the history of American broadcasting

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Special section on the dark side of relationships

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E-reference context and discoverability in libraries issues and concepts

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