E-marketing in developed and developing countries emerging practices

Inhaltsangabe: “… : its impact on the relationships among market orientation, entrepreneurial orientation, and business performance / Felipe Uribe Saavedra, Josep Rialp Criado, Joan Llonch Andreu -- E-marketing as an antecedent to online fraud / Michelle Sofo, Francesco Sofo -- Credit card use and risks in the e-market: a case study in Melbourne, Australia / Huong Ha -- Improving consumer performance and perceived service quality in a new type of commercial environment in 3D, thanks to embodied virtual sales agents / Ben Mimoun Mohamed Slim, Garnier Marion, Poncin Ingrid -- New insights into consumer loyalty of website-services: the quadratic effect of flow / Jamie Carlson ...  …”
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DE-1050
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