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Handbook of research on new media applications in public relations and advertising

Inhaltsangabe: “… Digital storytelling and public relations : digital storytelling and public relations : an analysis through case studies / Beris Artan Özoran -- Variables that affect avoidance of online behavioral advertising / Fatma Yasa -- Working with new media on strategic corporate social responsibility campaigns : new media & corporate social responsibility / Sevilay Ulas -- Migration to cyberspaces in Ready Player One / Mikail Boz -- The role of augmented reality on public relations and advertising : augmented reality & public relations & advertising / Sevilay Ulas -- Mocking birds 'tweeting' : the use of humor in political sharings and posts on social media / Emrah Ayaslioglu, Mustafa Aydin -- Postmodern discourse in digital advertising : a study on "Deneysel Bankacilik" advertising series / Mehmet Yakin -- Use of new media applications in corporate social responsibility : Vodafone "#BuMamaBenden" case study / Eda Turanci, Nefise Sirzad -- …”

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Inside Japan's power houses the culture, mystique and future of Japan's greatest corporations von Rafferty, Kevin

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A concise history of Greece von Clogg, Richard 1939-

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Modified nucleosides in biochemistry, biotechnology and medicine

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Demon entrepreneurs: refashioning the 'Greek genius' in modern times edited by Basil C. Gounaris and Ioannis D. Stefanidis

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The Greek military dictatorship revisiting a troubled past, 1967-1974

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Under Stalin's shadow a global history of Greek communism von Marantzidēs, Nikos A. 1966-

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