Measurement and research methods in international marketing

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Measurement and research methods in international marketing

Inhaltsangabe: “… Taylor -- Using formative measures in international marketing models : a cautionary tale using consumer animosity as an example / Adamantios Diamantopoulos, Petra Riefler -- Difference scores, analysis levels, and the (mis)interpretation of cultural distance / George R.  …”
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Measurement and research methods in international marketing

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