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    Tourism events in Asia marketing and development

    Veröffentlicht 2019
    Inhaltsangabe: “… Event tourism in Asian context / Samik Ray -- Tourism events in South Asia: brief profiling with cultural celebrations / Muhammad Shoeb-Ur-Rahman, Karabi Kabir and Azizul Hassan -- Creating new event opportunities and re-creating old events in an innovative way: case study of Hadoti region / Anukrati Sharma -- Role of ethnic cultural events to build an authentic destination image: a case of "pohela boishakh" in Bangladesh / Saadia Shabnam, Haywantee Ramkissoon and Afreen Choudhury -- Malana heritage village: the gateway for great tourism events / Shikha Sharma -- Role of information and communication technology in marketing and promoting tourism events of Rajasthan / Shruti Arora and Anukrati Sharma -- Social media impact on tourism events: a case study in Jordan / Albattat Ahmad, Salam Tadros, Karen Miranda-Fernandez -- Effectiveness of social media sharing on tourism event choice / Bekir Bora Dedeoglu and Kemal Gürkan Küçükergin -- The roles of social media in the promotion of traditional cultural tourism events in Indonesia / Desloehal Djumrianti -- Prominent and innovative tourism events in peninsular Malaysia / Nor Aida Abdul Rahman -- National identity and dark tourism: symbolising the "Omor Ekushey February" / Azizul Hassan -- Anti-tourism against the commodification of culture: Varf Chal (pour snow in pit)-Zan Shahi (kingdom of women) ceremonies in the North of Iran / Amir H.  …”
    DE-1050
    Elektronisch E-Book
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