Stratégies publicitaires de l'étude mercatique au choix des médias von Marcenac, Luc, Milon, Alain 1956-, Saint Michel, Serge-Henri

International marketing communications von Griffin, Tom

La presse professionnelle mieux la connaître pour mieux l'utiliser von Dordor, Xavier

Effective media planning a guide to help advertisers and agencies develop plans that work von Priemer, August B.

Advertising and sales promotion strategy von Tellis, Gerard J. 1950-

Media analysis tools for selecting the proper periodicals for the advertising schedule von Ehler, Richard L.

Accountable advertising a handbook for managers and analysts von Broadbent, Simon

How to plan advertising

Effective media planning a guide to help advertisers and agencies develop plans that work von Priemer, August B.

Advertising strategy A communication theory approach von Percy, Larry, Rossiter, John R.

Advertising media a managerial approach von McGann, Anthony F., Russell, J. Thomas

Advertising media planning von Sissors, Jack Z., Surmanek, Jim

Advertising and communication management von Ray, Michael L.

The effective use of advertising media A practical guide von Davis, Martyn P.

The advertising controversy Evidence on the economic effects of advertising von Albion, Mark S., Farris, Paul W.

The effective use of advertising media a practical guide von Davis, Martyn P.

Advertising in the broadcast media von Heighton, Elizabeth J., Cunningham, Don R.

Praxishandbuch Mediaplanung Forschung, Studien und Werbewirkung ; Mediaagenturen und Planungsprozess ; Mediagattungen und Werbeträger von Hofsäss, Michael 1956-, Engel, Dirk 1969-

Sémiotique, marketing et communication sous les signes ; les stratégies von Floch, Jean-Marie 1947-2001

International advertising realities and myths

Volltext