DATA-FIRST MARKETING data-driven marketing in the age of analytics

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Marketing analytics roadmap methods, metrics, and tools von Rackley, Jerry

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Probabilistic methods for financial and marketing informatics von Neapolitan, Richard E.

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Statistical modeling for management von Hutcheson, Graeme D.

DE-706
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Mastering market analytics business metrics : practice and application

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DE-M347
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DE-824
DE-29
DE-739
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Probabilistic methods for financial and marketing informatics von Neapolitan, Richard E.

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Statistical modeling for management von Hutcheson, Graeme D.

Probabilistic methods for financial and marketing informatics von Neapolitan, Richard E.

Segmentation and positioning for strategic marketing decisions von Myers, James H.

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Pushing the numbers in marketing a real-world guide to essential financial analysis von Rados, David L.

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Statistics for marketing von Rodger, Leslie W.

Essentials of statistics in marketing von Greensted, Chris S., Jardine, Andrew K. S., Macfarlane, John D.

Multivariate Methoden im Marketing von Hüttner, Manfred 1930-

Statistical modeling for management von Hutcheson, Graeme, Moutinho, Luiz 1949-

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Statistical modeling for management von Hutcheson, Graeme D.

DE-1046
DE-1047
Volltext

Essentials of statistics in marketing von Greensted, C. S., Jardine, Andrew K. S., Macfarlane, John D.

Probabilistic methods for financial and marketing informatics von Neapolitan, Richard E.

Volltext

Market structure analysis von Myers, James H., Tauber, Edward M.