Busting silos von Carpio, Hillary, Henry, Travis

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Account-Based Marketing and Sales How to Improve Lead Generation and Sell More by Targeting the Companies That Will Grow Your Business von Golec, Chris

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Account based marketing for dummies von Vajre, Sangram

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Die Marketing-Gleichung Einführung in das prozess- und wertorientierte Marketingmanagement von Lippold, Dirk

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Principles and practice of marketing von Blythe, Jim

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Business marketing von Bingham, Frank G.

Business marketing an interaction and network perspective

Integrated marketing making marketing work in industrial and business-to-business companies von Skinner, Richard N.

The power of industrial brands an effective route to competitive advantage von Hague, Paul N., Jackson, Peter

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Business marketing management B2B von Hutt, Michael D. 1946-

Industrial marketing strategy von Webster, Frederick E.

Rethinking business to business marketing von Sherlock, Paul

Business-to-business marketing strategic resource management and cases von Mahin, Philip W.

Business marketing management marketing of business products and services von Eckles, Robert W.

Industrial purchasing strategies recommendations for purchasing and marketing managers von Woodside, Arch G. 1943-, Vyas, Niren M.

Industrial marketing management a strategic view of business markets von Hutt, Michael D., Speh, Thomas W.

Business marketing management von Bingham, Frank G., Raffield, Barney T.

Principles and practice of marketing von Blythe, Jim

Business to business direct marketing von Goldberg, Bernard A.

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