Fashion marketing influencing consumer choice and loyalty with fashion products von Le Bon, Caroline

FHN01
FWS01
FWS02
UBY01
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Handbook of research on global fashion management and merchandising

DE-1050
DE-573
DE-898
DE-1049
DE-863
DE-862
DE-83
DE-91
DE-473
DE-20
DE-706
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Visual merchandising for fashion von Bailey, Sarah 1976-, Baker, Jonathan 1967-

HTW01
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Communicating fashion brands theoretical and practical perspectives

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The Artification of Luxury Fashion Brands Synergies, Contaminations, and Hybridizations von Massi, Marta

HWR01

Transformative times for fashion marketing + consumption new horizons in fashion and marketing research through the lens of consumption

KUBA1

Digital luxury transforming brands and consumer experiences von Batat, Wided

BSB01
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Fashion and textiles breakthroughs in research and practice

DE-1050
DE-573
DE-1049
DE-91
DE-706
DE-20
DE-898
DE-83
URL des Erstveröffentlichers

Digital marketing strategies for fashion and luxury brands

DE-1050
DE-573
DE-1049
DE-91
DE-706
DE-20
DE-898
DE-83
URL des Erstveröffentlichers

Contemporary Case Studies on Fashion Production, Marketing and Operations von Chow, Pui-Sze

HWR01

Analytical modeling research in fashion business

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Promotion in the merchandising environment von Swanson, Kristen K., Everett, Judith C.

HTW01
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Marketing fashion a global perspective von Rath, Patricia Mink, Petrizzi, Richard, Gill, Penny

DE-523
URL des Erstveröffentlichers

Apparel merchandising the line starts here von Rosenau, Jeremy A., Wilson, David L.

HTW01
URL des Erstveröffentlichers

Fashion media past and present

FLA01

Fashion marketing communications von Lea-Greenwood, Gaynor

Opening Ceremony Est. 2002 von Lim, Carol, Leon, Humberto

Fashion brands branding style from Armani to Zara von Tungate, Mark 1967-

Silentselling best practices and effective strategies in visual merchandising von Bell, Judy

The business of fashion designing, manufacturing, and marketing von Burns, Leslie Davis, Mullet, Kathy K., Bryant, Nancy O.