Konsumentenverhaltensforschung im 21. Jahrhundert gewidmet Peter Weinberg zum 65. Geburtstag

Improving tourism and hospitality services von Laws, Eric

Consumer driven health care implications for providers, payers, and policymakers

Total access giving customers what they want in an anytime, anywhere world von McKenna, Regis

The market driven organization understanding, attracting, and keeping valuable customers von Day, George S. 1937-

Online customer care strategies for call center excellence von Cusack, Michael

The service profit chain how leading companies link profit and growth to loyalty, satisfaction, and value von Heskett, James L. 1933-, Sasser, William Earl 1942-, Schlesinger, Leonard A.

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Field service management an integrated approach to increasing customer satisfaction von Hill, Arthur V.

The quest for quality in services von Rosander, Arlyn C.

The customer revolution how to thrive when customers are in control von Seybold, Patricia B.

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The agenda what every business must do to dominate the decade von Hammer, Michael

Managing the demand-supply chain value innovations for customer satisfaction

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Real time preparing for the age of the never satisfied customer von McKenna, Regis

Managing customer value creating quality and service that customers can see von Gale, Bradley T.

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Simply better winning and keeping customers by delivering what matters most von Barwise, Patrick

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Consumer boycotts effecting change through the marketplace and the media von Friedman, Monroe

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Customer centered growth five proven strategies for building competitive advantage von Whiteley, Richard C., Hessan, Diane

Seeking customers

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Value and strategy competing successfully in the nineties von Shenkman, Michael H.

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