Strategic marketing management in Asia case studies and lessons across industries

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help gro...

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Bibliographische Detailangaben

Weitere Verfasser:	Andaleeb, Syed Saad, Ḥasan, Khālid, Mannan, Abdul, Prabhu, Jaideep C., Rangan, Kasturi, Sheth, Jagdish N.
Format:	E-Book
Sprache:	English
Veröffentlicht:	Bingley Emerald Group Publishing Limited 2016
Online-Zugang:	Volltext
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