Strategy beyond markets

Strategy Beyond Markets examines how the strategies employed by firms affect long run value. Scholars in this field focus their attention on firm interactions with entities other than the firm's primary market stakeholders. These stakeholders include international NGOs, environmental groups, lo...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	De Figueiredo, John M., Lenox, Michael, Oberholzer-Gee, Felix, Vanden Bergh, Richard G.
Format:	E-Book
Sprache:	English
Veröffentlicht:	Bingley, U.K. Emerald 2016
Schriftenreihe:	Advances in strategic management v. 34
Online-Zugang:	Volltext
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