Research in organizational change and development Vol. 12
Ideas which are comfortable and familiar are not likely to challenge or transform our thinking. As human beings, our need to reduce cognitive dissonance causes us to seek the familiar and reject the unfamiliar, often without careful reflection. Scholars must overcome such natural tendencies in order...
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Format: | E-Book |
Sprache: | English |
Veröffentlicht: |
Bingley, U.K.
Emerald
2000
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Schriftenreihe: | Research in organizational change and development
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Online-Zugang: | Volltext |
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