Business acumen for strategic communicators a primer

Business acumen has emerged as a critical competency for communicators. But if you're a public relations, advertising or communication professional that didn't go to business school, how can you make sure you have the abilities and skills to evolve along with your role? 'Business Acum...

Ausführliche Beschreibung

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Bibliographische Detailangaben
1. Verfasser: Ragas, Matthew W. 1977-
Weitere Verfasser: Culp, Ron 1947-
Format: E-Book
Sprache:English
Veröffentlicht: Bingley, U.K. Emerald Publishing Limited 2021
Online-Zugang:Volltext
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