Marketing accountability for marketing and non-marketing outcomes

This latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainability and qual...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Kumar, V., Malhotra, Naresh K., Stewart, David W.
Format:	E-Book
Sprache:	English
Veröffentlicht:	Bingley, U.K. Emerald Publishing Limited 2021
Schriftenreihe:	Review of marketing research v. 18
Online-Zugang:	Volltext
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