Advertising, brands and consumer behaviour the Indian context

There have been a number of books published on consumer behaviour and advertising. Therefore, at the outset, we will address the question 'What is going to be new about this book?' Newness in our view is based on the context in which an offering is perceived. While there are several offeri...

Ausführliche Beschreibung

Bibliographische Detailangaben

Hauptverfasser:	Ramesh Kumar, S. (VerfasserIn), Krishnamurhty, Anup (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Uttar Pradesh, India Pearson India [2024]
Ausgabe:	[First edition].
Schlagworte:	Branding (Marketing) > India Customer relations Stratégie de marque ; Inde
Online-Zugang:	lizenzpflichtig
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