Data analytics for marketing a practical guide to analyzing marketing data using Python

Most marketing professionals are familiar with various sources of customer data that promise insights for success. There are extensive sources of data, from customer surveys to digital marketing data. Moreover, there is an increasing variety of tools and techniques to shape data, from small to big d...

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Bibliographische Detailangaben

1. Verfasser:	Diaz-Bérrio, Guilherme (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Birmingham, UK Packt Publishing Ltd. 2024
Ausgabe:	1st edition.
Schlagworte:	Marketing > Data processing Business > Data processing Marketing ; Informatique Gestion ; Informatique
Online-Zugang:	lizenzpflichtig
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