One up creativity, competition, and the global business of video games
What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures abo...
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Format: | Elektronisch E-Book |
Sprache: | English |
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[Old Saybrook, Connecticut]
Tantor Media, Inc.
[2024]
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Ausgabe: | [First edition]. |
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Online-Zugang: | lizenzpflichtig |
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