UX FOR BUSINESS how to design valuable digital companies

Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and...

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1. Verfasser: Marsh, Joel (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Sebastopol, CA O'Reilly Media, Inc. [2023]
Ausgabe:First edition.
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spelling Marsh, Joel VerfasserIn aut
UX FOR BUSINESS how to design valuable digital companies Joel Marsh
First edition.
Sebastopol, CA O'Reilly Media, Inc. [2023]
1 online resource
Text txt rdacontent
Computermedien c rdamedia
Online-Ressource cr rdacarrier
Many UX designers are surprised to learn that much of the job isn't about drawing things. It's about knowing what to draw and how to convince people to build it. Whether you're a one-person design team making products from scratch or a C-level product leader managing many products and strategies, UX for Business is your missing guide to real-world business design. You'll not only learn how to think about design as a professional but also discover how design can move the needle for your entire company. Author Joel Marsh helps you understand stakeholders, business models, the process of designing valuable solutions, dangerous choices that can ruin a product, and how to gain the attention your work deserves. You'll also explore the principles of designing common types of digital products and services, from portfolio sites to social networks to ecosystems. With this book, you'll learn: How to design the right things by understanding value, diagnostics, and probability How to conduct UX research and analysis without the luxury of time or money The most important aspects of common digital business models Methods for getting things done under less-than-ideal circumstances How to avoid common pitfalls caused by inexperience.
User-centered system design
Web site development
Web sites Design
Conception participative (Conception de systèmes)
Sites Web ; Développement
Sites Web ; Conception
1098110595
Erscheint auch als Druck-Ausgabe 1098110595
TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781098110581/?ar X:ORHE Aggregator lizenzpflichtig Volltext
spellingShingle Marsh, Joel
UX FOR BUSINESS how to design valuable digital companies
User-centered system design
Web site development
Web sites Design
Conception participative (Conception de systèmes)
Sites Web ; Développement
Sites Web ; Conception
title UX FOR BUSINESS how to design valuable digital companies
title_auth UX FOR BUSINESS how to design valuable digital companies
title_exact_search UX FOR BUSINESS how to design valuable digital companies
title_full UX FOR BUSINESS how to design valuable digital companies Joel Marsh
title_fullStr UX FOR BUSINESS how to design valuable digital companies Joel Marsh
title_full_unstemmed UX FOR BUSINESS how to design valuable digital companies Joel Marsh
title_short UX FOR BUSINESS
title_sort ux for business how to design valuable digital companies
title_sub how to design valuable digital companies
topic User-centered system design
Web site development
Web sites Design
Conception participative (Conception de systèmes)
Sites Web ; Développement
Sites Web ; Conception
topic_facet User-centered system design
Web site development
Web sites Design
Conception participative (Conception de systèmes)
Sites Web ; Développement
Sites Web ; Conception
url https://learning.oreilly.com/library/view/-/9781098110581/?ar
work_keys_str_mv AT marshjoel uxforbusinesshowtodesignvaluabledigitalcompanies