Design-centered entrepreneurship
"Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing...
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| Hauptverfasser: | , , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Routledge
2022
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| Ausgabe: | 2nd edition. |
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | "Grounded in extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship to fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual Creative Problem Solving Profile, slides and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking"-- |
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| Beschreibung: | Includes bibliographical references and index. - Description based on online resource; title from digital title page (viewed on June 29, 2023) |
| Beschreibung: | 1 online resource (xii, 332 pages) illustrations (chiefly color) |
| ISBN: | 9781003204992 1003204996 9781000570205 1000570207 9781000570212 1000570215 |