Leading digital turning technology into business transformation
Become a Digital Master-No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed...
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| spelling | Westerman, George VerfasserIn aut Leading digital turning technology into business transformation George Westerman, Didier Bonnet, and Andrew McAfee Unabridged. Prince Frederick, Md. Recorded Books ℗2017 1 online resource (8 hr., 54 min.). Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Downloadable audio file Become a Digital Master-No Matter What Business You're In If you think the phrase "going digital" is only relevant for industries like tech, media, and entertainment-think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it-including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy' In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries-from finance to manufacturing to pharmaceuticals-are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: - How to engage better with your customers - How to digitally enhance operations - How to create a digital vision - How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy. Business Affaires businesses (business enterprises) BUSINESS & ECONOMICS ; Management Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio McAfee, Andrew MitwirkendeR ctb Bonnet, Didier MitwirkendeR ctb Ross, Jonathan Todd ErzählerIn nrt TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781501946080/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Westerman, George Leading digital turning technology into business transformation Business Affaires businesses (business enterprises) BUSINESS & ECONOMICS ; Management Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| subject_GND | (OCoLC)fst00842262 (OCoLC)fst01726208 |
| title | Leading digital turning technology into business transformation |
| title_auth | Leading digital turning technology into business transformation |
| title_exact_search | Leading digital turning technology into business transformation |
| title_full | Leading digital turning technology into business transformation George Westerman, Didier Bonnet, and Andrew McAfee |
| title_fullStr | Leading digital turning technology into business transformation George Westerman, Didier Bonnet, and Andrew McAfee |
| title_full_unstemmed | Leading digital turning technology into business transformation George Westerman, Didier Bonnet, and Andrew McAfee |
| title_short | Leading digital |
| title_sort | leading digital turning technology into business transformation |
| title_sub | turning technology into business transformation |
| topic | Business Affaires businesses (business enterprises) BUSINESS & ECONOMICS ; Management Business (OCoLC)fst00842262 Downloadable audio books Audiobooks (OCoLC)fst01726208 Audiobooks Livres audio |
| topic_facet | Business Affaires businesses (business enterprises) BUSINESS & ECONOMICS ; Management Downloadable audio books Audiobooks Livres audio |
| url | https://learning.oreilly.com/library/view/-/9781501946080/?ar |
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