Marketing 5.0

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Kartajaya, Hermawan (VerfasserIn)
Weitere Verfasser: Kotler, Philip (MitwirkendeR), Setiawan, Iwan (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:Undetermined
Veröffentlicht: [Erscheinungsort nicht ermittelbar] Editorial Almuzara 2021
Online-Zugang:lizenzpflichtig
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!

MARC

LEADER 00000cam a22000002 4500
001 ZDB-30-ORH-068520751
003 DE-627-1
005 20240228121512.0
007 cr uuu---uuuuu
008 211006s2021 xx |||||o 00| ||und c
020 |a 9788418952319  |9 978-84-18952-31-9 
020 |a 8418952318  |9 84-18952-31-8 
035 |a (DE-627-1)068520751 
035 |a (DE-599)KEP068520751 
035 |a (ORHE)9788418952319 
035 |a (DE-627-1)068520751 
040 |a DE-627  |b ger  |c DE-627  |e rda 
041 |a und 
082 0 |a 658.8 
100 1 |a Kartajaya, Hermawan  |e VerfasserIn  |4 aut 
245 1 0 |a Marketing 5.0  |c Hermawan Kartajaya 
264 1 |a [Erscheinungsort nicht ermittelbar]  |b Editorial Almuzara  |c 2021 
300 |a 1 online resource 
336 |a Text  |b txt  |2 rdacontent 
337 |a Computermedien  |b c  |2 rdamedia 
338 |a Online-Ressource  |b cr  |2 rdacarrier 
500 |a Title from content provider 
700 1 |a Kotler, Philip  |e MitwirkendeR  |4 ctb 
700 1 |a Setiawan, Iwan  |e MitwirkendeR  |4 ctb 
856 4 0 |l TUM01  |p ZDB-30-ORH  |q TUM_PDA_ORH  |u https://learning.oreilly.com/library/view/-/9788418952319/?ar  |m X:ORHE  |x Aggregator  |z lizenzpflichtig  |3 Volltext 
912 |a ZDB-30-ORH 
912 |a ZDB-30-ORH 
951 |a BO 
912 |a ZDB-30-ORH 
049 |a DE-91 

Datensatz im Suchindex

DE-BY-TUM_katkey ZDB-30-ORH-068520751
_version_ 1818767262336679936
adam_text
any_adam_object
author Kartajaya, Hermawan
author2 Kotler, Philip
Setiawan, Iwan
author2_role ctb
ctb
author2_variant p k pk
i s is
author_facet Kartajaya, Hermawan
Kotler, Philip
Setiawan, Iwan
author_role aut
author_sort Kartajaya, Hermawan
author_variant h k hk
building Verbundindex
bvnumber localTUM
collection ZDB-30-ORH
ctrlnum (DE-627-1)068520751
(DE-599)KEP068520751
(ORHE)9788418952319
dewey-full 658.8
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.8
dewey-search 658.8
dewey-sort 3658.8
dewey-tens 650 - Management and auxiliary services
discipline Wirtschaftswissenschaften
format Electronic
eBook
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01176cam a22003612 4500</leader><controlfield tag="001">ZDB-30-ORH-068520751</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228121512.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">211006s2021 xx |||||o 00| ||und c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9788418952319</subfield><subfield code="9">978-84-18952-31-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">8418952318</subfield><subfield code="9">84-18952-31-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)068520751</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP068520751</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9788418952319</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)068520751</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">und</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kartajaya, Hermawan</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing 5.0</subfield><subfield code="c">Hermawan Kartajaya</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Erscheinungsort nicht ermittelbar]</subfield><subfield code="b">Editorial Almuzara</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Title from content provider</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kotler, Philip</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Setiawan, Iwan</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">TUM01</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9788418952319/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection>
id ZDB-30-ORH-068520751
illustrated Not Illustrated
indexdate 2024-12-18T08:47:05Z
institution BVB
isbn 9788418952319
8418952318
language Undetermined
open_access_boolean
owner DE-91
DE-BY-TUM
owner_facet DE-91
DE-BY-TUM
physical 1 online resource
psigel ZDB-30-ORH
publishDate 2021
publishDateSearch 2021
publishDateSort 2021
publisher Editorial Almuzara
record_format marc
spelling Kartajaya, Hermawan VerfasserIn aut
Marketing 5.0 Hermawan Kartajaya
[Erscheinungsort nicht ermittelbar] Editorial Almuzara 2021
1 online resource
Text txt rdacontent
Computermedien c rdamedia
Online-Ressource cr rdacarrier
Title from content provider
Kotler, Philip MitwirkendeR ctb
Setiawan, Iwan MitwirkendeR ctb
TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9788418952319/?ar X:ORHE Aggregator lizenzpflichtig Volltext
spellingShingle Kartajaya, Hermawan
Marketing 5.0
title Marketing 5.0
title_auth Marketing 5.0
title_exact_search Marketing 5.0
title_full Marketing 5.0 Hermawan Kartajaya
title_fullStr Marketing 5.0 Hermawan Kartajaya
title_full_unstemmed Marketing 5.0 Hermawan Kartajaya
title_short Marketing 5.0
title_sort marketing 5 0
url https://learning.oreilly.com/library/view/-/9788418952319/?ar
work_keys_str_mv AT kartajayahermawan marketing50
AT kotlerphilip marketing50
AT setiawaniwan marketing50