Testing business ideas
"There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
[2020]
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| 100 | 1 | |a Bland, David J. |d 1976- |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Testing business ideas |c written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| 264 | 1 | |a Hoboken, New Jersey |b John Wiley & Sons, Inc. |c [2020] | |
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| 520 | |a "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- | ||
| 650 | 0 | |a Strategic planning | |
| 650 | 0 | |a Consumers |x Research | |
| 650 | 0 | |a New products | |
| 650 | 4 | |a Planification stratégique | |
| 650 | 4 | |a Consommateurs ; Recherche | |
| 650 | 4 | |a Consumers ; Research | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Strategic planning | |
| 700 | 1 | |a Osterwalder, Alexander |e VerfasserIn |4 aut | |
| 700 | 1 | |a Smith, Alan |e DesignerIn |4 dsr | |
| 700 | 1 | |a Papadakos, Trish |e DesignerIn |4 dsr | |
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Datensatz im Suchindex
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| author | Bland, David J. 1976- Osterwalder, Alexander |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/034 |
| dewey-search | 658.4/034 |
| dewey-sort | 3658.4 234 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
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| language | English |
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| publisher | John Wiley & Sons, Inc. |
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| spelling | Bland, David J. 1976- VerfasserIn aut Testing business ideas written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos Hoboken, New Jersey John Wiley & Sons, Inc. [2020] 1 online resource Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Description based on online resource; title from digital title page (viewed on November 13, 2019) "There is a large knowledge gap in the market today between business strategy and experimentation. People resort to reading growth hacker blogs or going to meetups or eventually asking consultants for help. This book contains a library of techniques and specific guidance on how to rapidly test new business ideas in the market with customers, using the world renowned Business Model Canvas. The book has three parts. The first explains how Lean Experiments dramatically reduce risk and increase the likelihood of success for any new business idea. The second part introduces Assumptions Mapping and an experiment library. The third part defines a series of ceremonies and team configurations to make experimentation a continuous, repeatable process. The book concludes with a challenge to founders and executives on how to encourage an experimentation mindset within their organizations"-- Strategic planning Consumers Research New products Planification stratégique Consommateurs ; Recherche Consumers ; Research Osterwalder, Alexander VerfasserIn aut Smith, Alan DesignerIn dsr Papadakos, Trish DesignerIn dsr 9781119551447 Erscheint auch als Druck-Ausgabe 9781119551447 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781119551447/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Bland, David J. 1976- Osterwalder, Alexander Testing business ideas Strategic planning Consumers Research New products Planification stratégique Consommateurs ; Recherche Consumers ; Research |
| title | Testing business ideas |
| title_auth | Testing business ideas |
| title_exact_search | Testing business ideas |
| title_full | Testing business ideas written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| title_fullStr | Testing business ideas written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| title_full_unstemmed | Testing business ideas written by David J. Bland, Alex Osterwalder ; designed by Alan Smith, Trish Papadakos |
| title_short | Testing business ideas |
| title_sort | testing business ideas |
| topic | Strategic planning Consumers Research New products Planification stratégique Consommateurs ; Recherche Consumers ; Research |
| topic_facet | Strategic planning Consumers Research New products Planification stratégique Consommateurs ; Recherche Consumers ; Research |
| url | https://learning.oreilly.com/library/view/-/9781119551447/?ar |
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