Gamify how gamification motivates people to do extraordinary things
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholder...
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Format: | Elektronisch E-Book |
Sprache: | English |
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Brookline, MA
Bibliomotion, Inc.
[2014]
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245 | 1 | 0 | |a Gamify |b how gamification motivates people to do extraordinary things |c Brian Burke |
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520 | |a Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals. | ||
546 | |a English. | ||
650 | 0 | |a Employee motivation | |
650 | 0 | |a Motivation (Psychology) | |
650 | 0 | |a Games |x Psychological aspects | |
650 | 0 | |a Organizational behavior | |
650 | 2 | |a Motivation | |
650 | 4 | |a Personnel ; Motivation | |
650 | 4 | |a Motivation (Psychologie) | |
650 | 4 | |a Comportement organisationnel | |
650 | 4 | |a BUSINESS & ECONOMICS ; Industrial Management | |
650 | 4 | |a BUSINESS & ECONOMICS ; Management | |
650 | 4 | |a BUSINESS & ECONOMICS ; Management Science | |
650 | 4 | |a BUSINESS & ECONOMICS ; Organizational Behavior | |
650 | 4 | |a Employee motivation | |
650 | 4 | |a Games ; Psychological aspects | |
650 | 4 | |a Motivation (Psychology) | |
650 | 4 | |a Organizational behavior | |
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adam_text | |
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author | Burke, Brian 1959- |
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building | Verbundindex |
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dewey-ones | 658 - General management |
dewey-raw | 658.3/14 |
dewey-search | 658.3/14 |
dewey-sort | 3658.3 214 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | ZDB-30-ORH-047758775 |
illustrated | Illustrated |
indexdate | 2024-12-18T08:47:32Z |
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language | English |
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physical | 1 online resource (x, 181 pages) illustrations |
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publishDate | 2014 |
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publisher | Bibliomotion, Inc. |
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spelling | Burke, Brian 1959- VerfasserIn aut Gamify how gamification motivates people to do extraordinary things Brian Burke Brookline, MA Bibliomotion, Inc. [2014] 1 online resource (x, 181 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals. English. Employee motivation Motivation (Psychology) Games Psychological aspects Organizational behavior Motivation Personnel ; Motivation Motivation (Psychologie) Comportement organisationnel BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Games ; Psychological aspects 9781937134853 Erscheint auch als Druck-Ausgabe 9781937134853 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781937134860/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
spellingShingle | Burke, Brian 1959- Gamify how gamification motivates people to do extraordinary things Employee motivation Motivation (Psychology) Games Psychological aspects Organizational behavior Motivation Personnel ; Motivation Motivation (Psychologie) Comportement organisationnel BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Games ; Psychological aspects |
title | Gamify how gamification motivates people to do extraordinary things |
title_auth | Gamify how gamification motivates people to do extraordinary things |
title_exact_search | Gamify how gamification motivates people to do extraordinary things |
title_full | Gamify how gamification motivates people to do extraordinary things Brian Burke |
title_fullStr | Gamify how gamification motivates people to do extraordinary things Brian Burke |
title_full_unstemmed | Gamify how gamification motivates people to do extraordinary things Brian Burke |
title_short | Gamify |
title_sort | gamify how gamification motivates people to do extraordinary things |
title_sub | how gamification motivates people to do extraordinary things |
topic | Employee motivation Motivation (Psychology) Games Psychological aspects Organizational behavior Motivation Personnel ; Motivation Motivation (Psychologie) Comportement organisationnel BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Games ; Psychological aspects |
topic_facet | Employee motivation Motivation (Psychology) Games Psychological aspects Organizational behavior Motivation Personnel ; Motivation Motivation (Psychologie) Comportement organisationnel BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Games ; Psychological aspects |
url | https://learning.oreilly.com/library/view/-/9781937134860/?ar |
work_keys_str_mv | AT burkebrian gamifyhowgamificationmotivatespeopletodoextraordinarythings |