Gamify how gamification motivates people to do extraordinary things

Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholder...

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1. Verfasser: Burke, Brian 1959- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Brookline, MA Bibliomotion, Inc. [2014]
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Gamify how gamification motivates people to do extraordinary things Brian Burke
Brookline, MA Bibliomotion, Inc. [2014]
1 online resource (x, 181 pages) illustrations
Text txt rdacontent
Computermedien c rdamedia
Online-Ressource cr rdacarrier
Includes bibliographical references and index. - Print version record
Organizations are facing an engagement crisis. Regardless if they are customers, employees, patients, students, citizens, stakeholders, organizations struggle to meaningfully engage their key constituent groups who have a precious and limited resource: their time. Not surprisingly, these stakeholders have developed deflector shields to protect themselves. Only a privileged few organizations are allowed to penetrate the shield, and even less will meaningfully engage. To penetrate the shield, and engage the audience, organizations need an edge. Gamification has emerged as a way to gain that edge and organizations are beginning to see it as a key tool in their digital engagement strategy. Gamify shows gamification in action: as a powerful approach to engaging and motivating people to achieving their goals, while at the same time achieving organizational objectives. It can be used to motivate people to change behaviors, develop skills, and drive innovation. The key to gamification success is to engage people on an emotional level and motivating them to achieve their goals.
English.
Employee motivation
Motivation (Psychology)
Games Psychological aspects
Organizational behavior
Motivation
Personnel ; Motivation
Motivation (Psychologie)
Comportement organisationnel
BUSINESS & ECONOMICS ; Industrial Management
BUSINESS & ECONOMICS ; Management
BUSINESS & ECONOMICS ; Management Science
BUSINESS & ECONOMICS ; Organizational Behavior
Games ; Psychological aspects
9781937134853
Erscheint auch als Druck-Ausgabe 9781937134853
TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781937134860/?ar X:ORHE Aggregator lizenzpflichtig Volltext
spellingShingle Burke, Brian 1959-
Gamify how gamification motivates people to do extraordinary things
Employee motivation
Motivation (Psychology)
Games Psychological aspects
Organizational behavior
Motivation
Personnel ; Motivation
Motivation (Psychologie)
Comportement organisationnel
BUSINESS & ECONOMICS ; Industrial Management
BUSINESS & ECONOMICS ; Management
BUSINESS & ECONOMICS ; Management Science
BUSINESS & ECONOMICS ; Organizational Behavior
Games ; Psychological aspects
title Gamify how gamification motivates people to do extraordinary things
title_auth Gamify how gamification motivates people to do extraordinary things
title_exact_search Gamify how gamification motivates people to do extraordinary things
title_full Gamify how gamification motivates people to do extraordinary things Brian Burke
title_fullStr Gamify how gamification motivates people to do extraordinary things Brian Burke
title_full_unstemmed Gamify how gamification motivates people to do extraordinary things Brian Burke
title_short Gamify
title_sort gamify how gamification motivates people to do extraordinary things
title_sub how gamification motivates people to do extraordinary things
topic Employee motivation
Motivation (Psychology)
Games Psychological aspects
Organizational behavior
Motivation
Personnel ; Motivation
Motivation (Psychologie)
Comportement organisationnel
BUSINESS & ECONOMICS ; Industrial Management
BUSINESS & ECONOMICS ; Management
BUSINESS & ECONOMICS ; Management Science
BUSINESS & ECONOMICS ; Organizational Behavior
Games ; Psychological aspects
topic_facet Employee motivation
Motivation (Psychology)
Games Psychological aspects
Organizational behavior
Motivation
Personnel ; Motivation
Motivation (Psychologie)
Comportement organisationnel
BUSINESS & ECONOMICS ; Industrial Management
BUSINESS & ECONOMICS ; Management
BUSINESS & ECONOMICS ; Management Science
BUSINESS & ECONOMICS ; Organizational Behavior
Games ; Psychological aspects
url https://learning.oreilly.com/library/view/-/9781937134860/?ar
work_keys_str_mv AT burkebrian gamifyhowgamificationmotivatespeopletodoextraordinarythings