How to set up & run a fashion label
No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Mead...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Laurence King Pub.
2012
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| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | No matter how talented you are as a designer, if you are going to run a successful fashion label you also need to know about business-from marketing and PR to manufacturing your collection, and where to find the money to finance it all. In How to Set Up and Run a Fashion Label 2nd edition, Toby Meadows presents a no-nonsense guide to running your own business, whether it is within the clothing, accessories, or footwear sectors. Packed with tips, case studies, and tasks to help you analyze yourself, your market, and your product, the book is designed for anyone wanting to start their own fashion business. This new, expanded edition contains information on e-commerce, sustainability, five new case studies, and updated images throughout. |
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| Beschreibung: | Includes bibliographical references (pages 194-195) and index. - Print version record |
| Beschreibung: | 1 online resource (200 pages) illustrations (chiefly color |
| ISBN: | 1780672195 9781780672199 9781856698924 |