Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter
Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of socia...
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| Sprache: | English |
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McGraw-Hill Education
[2019]
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| Ausgabe: | Revised and expanded third edition. |
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| 250 | |a Revised and expanded third edition. | ||
| 264 | 1 | |a New York |b McGraw-Hill Education |c [2019] | |
| 264 | 4 | |c ©2019 | |
| 300 | |a 1 online resource (xvii, 296 pages) |b illustrations (some color) | ||
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| 500 | |a Includes bibliographical references (page 285) and index. - Print version record | ||
| 520 | |a Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value *Integrate social media into the entire customer experience *Effectively deal with criticism and negative feedback on social media *Grow your audience across social channels, and much more. | ||
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Online social networks | |
| 650 | 0 | |a Social media |x Economic aspects | |
| 650 | 0 | |a Customer relations | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 4 | |a Marketing sur Internet | |
| 650 | 4 | |a Réseaux sociaux (Internet) | |
| 650 | 4 | |a Médias sociaux ; Aspect économique | |
| 650 | 4 | |a Stratégie de marque | |
| 650 | 4 | |a branding | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing | |
| 650 | 4 | |a Branding (Marketing) | |
| 650 | 4 | |a Customer relations | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online social networks | |
| 650 | 4 | |a Social media ; Economic aspects | |
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| 700 | 1 | |a Berk, Robert E. |d 1923- |e VerfasserIn |4 aut | |
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| spelling | Kerpen, Dave VerfasserIn aut Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen Revised and expanded third edition. New York McGraw-Hill Education [2019] ©2019 1 online resource (xvii, 296 pages) illustrations (some color) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (page 285) and index. - Print version record Harness the power of social media to attract new customers and transform your business!More than three billion people are now on social media. If you're not in the social media marketing game, you're not in the game at all. From one of the world's leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You'll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: *Engage customers and crowdsource innovation online *Create content that resonates with consumers and provides value *Integrate social media into the entire customer experience *Effectively deal with criticism and negative feedback on social media *Grow your audience across social channels, and much more. Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Marketing sur Internet Réseaux sociaux (Internet) Médias sociaux ; Aspect économique Stratégie de marque branding BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Social media ; Economic aspects Greenbaum, Michelle VerfasserIn aut Berk, Robert E. 1923- VerfasserIn aut Kerpen, Carrie MitwirkendeR ctb 9781260453287 Erscheint auch als Druck-Ausgabe 9781260453287 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781260453294/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Kerpen, Dave Greenbaum, Michelle Berk, Robert E. 1923- Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Marketing sur Internet Réseaux sociaux (Internet) Médias sociaux ; Aspect économique Stratégie de marque branding BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Social media ; Economic aspects |
| title | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| title_auth | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| title_exact_search | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| title_full | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| title_fullStr | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| title_full_unstemmed | Likeable social media how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter Dave Kerpen with Michelle Greenbaum and Robert Berk ; new foreword by Carrie Kerpen |
| title_short | Likeable social media |
| title_sort | likeable social media how to delight your customers create an irresistible brand and be generally amazing on all social networks that matter |
| title_sub | how to delight your customers, create an irresistible brand, and be generally amazing on all social networks that matter |
| topic | Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Marketing sur Internet Réseaux sociaux (Internet) Médias sociaux ; Aspect économique Stratégie de marque branding BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Social media ; Economic aspects |
| topic_facet | Internet marketing Online social networks Social media Economic aspects Customer relations Branding (Marketing) Marketing sur Internet Réseaux sociaux (Internet) Médias sociaux ; Aspect économique Stratégie de marque branding BUSINESS & ECONOMICS ; E-Commerce ; Internet Marketing Social media ; Economic aspects |
| url | https://learning.oreilly.com/library/view/-/9781260453294/?ar |
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