A master class in brand planning the timeless works of Stephen King

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	King, Stephen 1931-2006 (VerfasserIn)
Weitere Verfasser:	Lannon, Judie (MitwirkendeR), Baskin, Merry (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Chichester, West Sussex, England ; Hoboken, NJ John Wiley & Sons 2007
Schlagworte:	Branding (Marketing) > Management New products Brand name products Advertising > Management Marketing research Stratégie de marque ; Gestion Produits de marque Publicité ; Gestion Marketing ; Recherche BUSINESS & ECONOMICS ; Advertising & Promotion Branding (Marketing) ; Management Advertising ; Management
Online-Zugang:	lizenzpflichtig
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