A master class in brand planning the timeless works of Stephen King
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England ; Hoboken, NJ
John Wiley & Sons
2007
|
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000cam a22000002 4500 | ||
|---|---|---|---|
| 001 | ZDB-30-ORH-047556951 | ||
| 003 | DE-627-1 | ||
| 005 | 20240228114611.0 | ||
| 007 | cr uuu---uuuuu | ||
| 008 | 191023s2007 xx |||||o 00| ||eng c | ||
| 020 | |a 9781119208716 |c electronic bk. |9 978-1-119-20871-6 | ||
| 020 | |a 1119208718 |c electronic bk. |9 1-119-20871-8 | ||
| 020 | |a 9780470725214 |c electronic bk. |9 978-0-470-72521-4 | ||
| 020 | |a 0470725214 |c electronic bk. |9 0-470-72521-4 | ||
| 020 | |a 9781119994909 |c electronic bk. |9 978-1-119-99490-9 | ||
| 020 | |a 111999490X |c electronic bk. |9 1-119-99490-X | ||
| 020 | |a 1282342908 |9 1-282-34290-8 | ||
| 020 | |a 9781282342903 |9 978-1-282-34290-3 | ||
| 035 | |a (DE-627-1)047556951 | ||
| 035 | |a (DE-599)KEP047556951 | ||
| 035 | |a (ORHE)9781119994909 | ||
| 035 | |a (DE-627-1)047556951 | ||
| 040 | |a DE-627 |b ger |c DE-627 |e rda | ||
| 041 | |a eng | ||
| 072 | 7 | |a BUS |2 bisacsh | |
| 072 | 7 | |a KMP |2 bicssc | |
| 082 | 0 | |a 658.8/27 |2 22 | |
| 100 | 1 | |a King, Stephen |d 1931-2006. |e VerfasserIn |4 aut | |
| 245 | 1 | 2 | |a A master class in brand planning |b the timeless works of Stephen King |c edited by Judie Lannon, Merry Baskin |
| 264 | 1 | |a Chichester, West Sussex, England ; |a Hoboken, NJ |b John Wiley & Sons |c 2007 | |
| 300 | |a 1 online resource (xliii, 351 pages) |b illustrations | ||
| 336 | |a Text |b txt |2 rdacontent | ||
| 337 | |a Computermedien |b c |2 rdamedia | ||
| 338 | |a Online-Ressource |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index. - Print version record | ||
| 520 | |a In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif. | ||
| 650 | 0 | |a Branding (Marketing) |x Management | |
| 650 | 0 | |a New products | |
| 650 | 0 | |a Brand name products | |
| 650 | 0 | |a Advertising |x Management | |
| 650 | 0 | |a Marketing research | |
| 650 | 4 | |a Stratégie de marque ; Gestion | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Publicité ; Gestion | |
| 650 | 4 | |a Marketing ; Recherche | |
| 650 | 4 | |a BUSINESS & ECONOMICS ; Advertising & Promotion | |
| 650 | 4 | |a Branding (Marketing) ; Management | |
| 650 | 4 | |a Advertising ; Management | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Marketing research | |
| 650 | 4 | |a New products | |
| 700 | 1 | |a Lannon, Judie |e MitwirkendeR |4 ctb | |
| 700 | 1 | |a Baskin, Merry |e MitwirkendeR |4 ctb | |
| 856 | 4 | 0 | |l TUM01 |p ZDB-30-ORH |q TUM_PDA_ORH |u https://learning.oreilly.com/library/view/-/9781119994909/?ar |m X:ORHE |x Aggregator |z lizenzpflichtig |3 Volltext |
| 912 | |a ZDB-30-ORH | ||
| 912 | |a ZDB-30-ORH | ||
| 951 | |a BO | ||
| 912 | |a ZDB-30-ORH | ||
| 049 | |a DE-91 | ||
Datensatz im Suchindex
| DE-BY-TUM_katkey | ZDB-30-ORH-047556951 |
|---|---|
| _version_ | 1818767317816836096 |
| adam_text | |
| any_adam_object | |
| author | King, Stephen 1931-2006 |
| author2 | Lannon, Judie Baskin, Merry |
| author2_role | ctb ctb |
| author2_variant | j l jl m b mb |
| author_facet | King, Stephen 1931-2006 Lannon, Judie Baskin, Merry |
| author_role | aut |
| author_sort | King, Stephen 1931-2006 |
| author_variant | s k sk |
| building | Verbundindex |
| bvnumber | localTUM |
| collection | ZDB-30-ORH |
| ctrlnum | (DE-627-1)047556951 (DE-599)KEP047556951 (ORHE)9781119994909 |
| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02991cam a22006492 4500</leader><controlfield tag="001">ZDB-30-ORH-047556951</controlfield><controlfield tag="003">DE-627-1</controlfield><controlfield tag="005">20240228114611.0</controlfield><controlfield tag="007">cr uuu---uuuuu</controlfield><controlfield tag="008">191023s2007 xx |||||o 00| ||eng c</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119208716</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-20871-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1119208718</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-20871-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780470725214</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-0-470-72521-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0470725214</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">0-470-72521-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119994909</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">978-1-119-99490-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">111999490X</subfield><subfield code="c">electronic bk.</subfield><subfield code="9">1-119-99490-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1282342908</subfield><subfield code="9">1-282-34290-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781282342903</subfield><subfield code="9">978-1-282-34290-3</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047556951</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KEP047556951</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ORHE)9781119994909</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-627-1)047556951</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-627</subfield><subfield code="b">ger</subfield><subfield code="c">DE-627</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1=" " ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">BUS</subfield><subfield code="2">bisacsh</subfield></datafield><datafield tag="072" ind1=" " ind2="7"><subfield code="a">KMP</subfield><subfield code="2">bicssc</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/27</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">King, Stephen</subfield><subfield code="d">1931-2006.</subfield><subfield code="e">VerfasserIn</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="2"><subfield code="a">A master class in brand planning</subfield><subfield code="b">the timeless works of Stephen King</subfield><subfield code="c">edited by Judie Lannon, Merry Baskin</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester, West Sussex, England ;</subfield><subfield code="a">Hoboken, NJ</subfield><subfield code="b">John Wiley & Sons</subfield><subfield code="c">2007</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (xliii, 351 pages)</subfield><subfield code="b">illustrations</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">Text</subfield><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">Computermedien</subfield><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">Online-Ressource</subfield><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index. - Print version record</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Branding (Marketing)</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">New products</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Advertising</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Stratégie de marque ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Produits de marque</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité ; Gestion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing ; Recherche</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">BUSINESS & ECONOMICS ; Advertising & Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Branding (Marketing) ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising ; Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">New products</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Lannon, Judie</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Baskin, Merry</subfield><subfield code="e">MitwirkendeR</subfield><subfield code="4">ctb</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="l">TUM01</subfield><subfield code="p">ZDB-30-ORH</subfield><subfield code="q">TUM_PDA_ORH</subfield><subfield code="u">https://learning.oreilly.com/library/view/-/9781119994909/?ar</subfield><subfield code="m">X:ORHE</subfield><subfield code="x">Aggregator</subfield><subfield code="z">lizenzpflichtig</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="951" ind1=" " ind2=" "><subfield code="a">BO</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-30-ORH</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield></datafield></record></collection> |
| id | ZDB-30-ORH-047556951 |
| illustrated | Illustrated |
| indexdate | 2024-12-18T08:47:58Z |
| institution | BVB |
| isbn | 9781119208716 1119208718 9780470725214 0470725214 9781119994909 111999490X 1282342908 9781282342903 |
| language | English |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 online resource (xliii, 351 pages) illustrations |
| psigel | ZDB-30-ORH |
| publishDate | 2007 |
| publishDateSearch | 2007 |
| publishDateSort | 2007 |
| publisher | John Wiley & Sons |
| record_format | marc |
| spelling | King, Stephen 1931-2006. VerfasserIn aut A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin Chichester, West Sussex, England ; Hoboken, NJ John Wiley & Sons 2007 1 online resource (xliii, 351 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Print version record In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif. Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Stratégie de marque ; Gestion Produits de marque Publicité ; Gestion Marketing ; Recherche BUSINESS & ECONOMICS ; Advertising & Promotion Branding (Marketing) ; Management Advertising ; Management Lannon, Judie MitwirkendeR ctb Baskin, Merry MitwirkendeR ctb TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9781119994909/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | King, Stephen 1931-2006 A master class in brand planning the timeless works of Stephen King Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Stratégie de marque ; Gestion Produits de marque Publicité ; Gestion Marketing ; Recherche BUSINESS & ECONOMICS ; Advertising & Promotion Branding (Marketing) ; Management Advertising ; Management |
| title | A master class in brand planning the timeless works of Stephen King |
| title_auth | A master class in brand planning the timeless works of Stephen King |
| title_exact_search | A master class in brand planning the timeless works of Stephen King |
| title_full | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_fullStr | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_full_unstemmed | A master class in brand planning the timeless works of Stephen King edited by Judie Lannon, Merry Baskin |
| title_short | A master class in brand planning |
| title_sort | master class in brand planning the timeless works of stephen king |
| title_sub | the timeless works of Stephen King |
| topic | Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Stratégie de marque ; Gestion Produits de marque Publicité ; Gestion Marketing ; Recherche BUSINESS & ECONOMICS ; Advertising & Promotion Branding (Marketing) ; Management Advertising ; Management |
| topic_facet | Branding (Marketing) Management New products Brand name products Advertising Management Marketing research Stratégie de marque ; Gestion Produits de marque Publicité ; Gestion Marketing ; Recherche BUSINESS & ECONOMICS ; Advertising & Promotion Branding (Marketing) ; Management Advertising ; Management |
| url | https://learning.oreilly.com/library/view/-/9781119994909/?ar |
| work_keys_str_mv | AT kingstephen amasterclassinbrandplanningthetimelessworksofstephenking AT lannonjudie amasterclassinbrandplanningthetimelessworksofstephenking AT baskinmerry amasterclassinbrandplanningthetimelessworksofstephenking AT kingstephen masterclassinbrandplanningthetimelessworksofstephenking AT lannonjudie masterclassinbrandplanningthetimelessworksofstephenking AT baskinmerry masterclassinbrandplanningthetimelessworksofstephenking |