A master class in brand planning the timeless works of Stephen King
In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Chichester, West Sussex, England ; Hoboken, NJ
John Wiley & Sons
2007
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| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is dif. |
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| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Beschreibung: | 1 online resource (xliii, 351 pages) illustrations |
| ISBN: | 9781119208716 1119208718 9780470725214 0470725214 9781119994909 111999490X 1282342908 9781282342903 |