Hooked how leaders connect, engage and inspire with storytelling
In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attra...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Milton, Queensland
J. Wiley & Sons Australia
2013
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| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. |
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| Beschreibung: | Includes index. - Online resource; title from title page (Safari, viewed Sept. 23, 2013) |
| Beschreibung: | 1 online resource (1 volume) illustrations |
| ISBN: | 9781118637654 1118637658 111863764X 9781118637647 |