Neuromarketing for dummies
Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do...
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| Weitere Verfasser: | , |
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Mississauga, Ont.
John Wiley & Sons Canada Ltd.
2013
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| Schriftenreihe: | For dummies
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| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | Learn how to use neuromarketing and understand the science behind it Neuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? Neuromarketing For Dummies goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp. |
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| Beschreibung: | Includes bibliographical references and index. - Print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9781118518991 1118518993 9781118518977 1118518977 9781118519004 1118519000 |