What customers crave how to create relevant and memorable experiences at every touchpoint
What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
AMACOM, American Management Association
[2017]
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| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success. Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers. |
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| Beschreibung: | Includes index. - Includes bibliographical references and index. - Description based on print version record |
| Beschreibung: | 1 online resource |
| ISBN: | 9780814437827 0814437826 |