Brand for talent eight essentials to make your talent as famous as your brand
Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change...
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| Sprache: | English |
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Jossey-Bass
2009
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| Ausgabe: | 1st ed. |
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| 520 | |a Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." -Cammie Dunaway, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" -Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." -Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." -Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." -Dr. John Boudreau, Marshall School of Business, University of Southern California. | ||
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| language | English |
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| spelling | Schumann, Mark 1955- VerfasserIn aut Brand for talent eight essentials to make your talent as famous as your brand Mark Schumann and Libby Sartain 1st ed. San Francisco, CA Jossey-Bass 2009 1 online resource (iii, 267 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references (pages 245-252) and index. - Print version record Praise for Brand for Talent "As a marketer, nothing is more important than building a strong, relevant brand. As a leader, nothing is more important than creating an energized, talented group of employees. Brand for Talent provides a compelling framework and great practical tips. It will change the way you think about your people strategy." -Cammie Dunaway, Nintendo of America "Brand for Talent is your wake up call to the realities of today's hiring marketplace. Branding baristas Mark Schumann and Libby Sartain welcome you with a steaming mug of half philosophy and half pragmatism topped with real-world examples. Get Brand for Talent, get amped and get going!" -Brad Whitworth, ABC, Cisco, IABC Fellow, IABC Past Chairman "In this compelling and incisive book, Mark Schumann and Libby Sartain bring branding into the realm of human resource management." -Hayagreeva Rao, Graduate School of Business, Stanford University "This is a fascinating book. Using the power of a consumer brand as a lever to retain talent is a given. What hasn't been done until this book is to put the brand to work in order to attract the best. Who would have thought that social networking would become the new battleground in the hunt? This is one human resources book I actually enjoyed reading." -Lou Williams ABC, APR, L.C. Williams & Associates, IABC Fellow, IABC Past Chairman, Institute for Public Relations Fellow "Mark Schumann and Libby Sartain bring unique experiences and examples that show how to go beyond simple recruiting to create a sustainable talent system for good times and tough times." -Dr. John Boudreau, Marshall School of Business, University of Southern California. Employees Recruiting Human capital Management Intellectual capital Management Personnel management Personnel Management Personnel ; Recrutement Capital intellectuel ; Gestion Personnel ; Direction BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management Employees ; Recruiting Human capital ; Management Intellectual capital ; Management Sartain, Libby 1954- MitwirkendeR ctb 9780470182680 Erscheint auch als Druck-Ausgabe 9780470182680 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780470463703/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Schumann, Mark 1955- Brand for talent eight essentials to make your talent as famous as your brand Employees Recruiting Human capital Management Intellectual capital Management Personnel management Personnel Management Personnel ; Recrutement Capital intellectuel ; Gestion Personnel ; Direction BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management Employees ; Recruiting Human capital ; Management Intellectual capital ; Management |
| title | Brand for talent eight essentials to make your talent as famous as your brand |
| title_auth | Brand for talent eight essentials to make your talent as famous as your brand |
| title_exact_search | Brand for talent eight essentials to make your talent as famous as your brand |
| title_full | Brand for talent eight essentials to make your talent as famous as your brand Mark Schumann and Libby Sartain |
| title_fullStr | Brand for talent eight essentials to make your talent as famous as your brand Mark Schumann and Libby Sartain |
| title_full_unstemmed | Brand for talent eight essentials to make your talent as famous as your brand Mark Schumann and Libby Sartain |
| title_short | Brand for talent |
| title_sort | brand for talent eight essentials to make your talent as famous as your brand |
| title_sub | eight essentials to make your talent as famous as your brand |
| topic | Employees Recruiting Human capital Management Intellectual capital Management Personnel management Personnel Management Personnel ; Recrutement Capital intellectuel ; Gestion Personnel ; Direction BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management Employees ; Recruiting Human capital ; Management Intellectual capital ; Management |
| topic_facet | Employees Recruiting Human capital Management Intellectual capital Management Personnel management Personnel Management Personnel ; Recrutement Capital intellectuel ; Gestion Personnel ; Direction BUSINESS & ECONOMICS ; Workplace Culture BUSINESS & ECONOMICS ; Human Resources & Personnel Management Employees ; Recruiting Human capital ; Management Intellectual capital ; Management |
| url | https://learning.oreilly.com/library/view/-/9780470463703/?ar |
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