Neuro web design what makes them click?
"While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that ... ' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and ve...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Berkeley, Calif.
New Riders
2008, ©2009
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| Schriftenreihe: | Voices that matter
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| 100 | 1 | |a Weinschenk, Susan |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Neuro web design |b what makes them click? |c Susan M. Weinschenk |
| 264 | 1 | |a Berkeley, Calif. |b New Riders |c 2008, ©2009 | |
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| 520 | |a "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that ... ' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."--Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site | ||
| 650 | 0 | |a Neuromarketing | |
| 650 | 0 | |a Consumer behavior | |
| 650 | 0 | |a Internet marketing | |
| 650 | 0 | |a Web sites |x Design |x Psychological aspects | |
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| isbn | 9780321603647 0321603648 9780321603609 0321603605 |
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| series2 | Voices that matter |
| spelling | Weinschenk, Susan VerfasserIn aut Neuro web design what makes them click? Susan M. Weinschenk Berkeley, Calif. New Riders 2008, ©2009 1 online resource (xiii, 147 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Voices that matter Includes bibliographical references (pages 135-139) and index. - Print version record "While you're reading Neuro Web Design, you'll probably find yourself thinking 'I already knew that ... ' a lot. But when you're finished, you'll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done."--Steve Krug, author of Don't Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people's actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs "neuro-marketing" concepts, which are at the intersection of psychology and user experience. It's scientific, yet you'll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you'll be able to dramatically increase the effectiveness and conversion rates of your own Web site Neuromarketing Consumer behavior Internet marketing Web sites Design Psychological aspects Consommateurs ; Comportement Marketing sur Internet Sites Web ; Conception ; Aspect psychologique Web sites ; Design ; Psychological aspects 0321603605 Erscheint auch als Druck-Ausgabe 0321603605 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780321603647/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Weinschenk, Susan Neuro web design what makes them click? Neuromarketing Consumer behavior Internet marketing Web sites Design Psychological aspects Consommateurs ; Comportement Marketing sur Internet Sites Web ; Conception ; Aspect psychologique Web sites ; Design ; Psychological aspects |
| title | Neuro web design what makes them click? |
| title_auth | Neuro web design what makes them click? |
| title_exact_search | Neuro web design what makes them click? |
| title_full | Neuro web design what makes them click? Susan M. Weinschenk |
| title_fullStr | Neuro web design what makes them click? Susan M. Weinschenk |
| title_full_unstemmed | Neuro web design what makes them click? Susan M. Weinschenk |
| title_short | Neuro web design |
| title_sort | neuro web design what makes them click |
| title_sub | what makes them click? |
| topic | Neuromarketing Consumer behavior Internet marketing Web sites Design Psychological aspects Consommateurs ; Comportement Marketing sur Internet Sites Web ; Conception ; Aspect psychologique Web sites ; Design ; Psychological aspects |
| topic_facet | Neuromarketing Consumer behavior Internet marketing Web sites Design Psychological aspects Consommateurs ; Comportement Marketing sur Internet Sites Web ; Conception ; Aspect psychologique Web sites ; Design ; Psychological aspects |
| url | https://learning.oreilly.com/library/view/-/9780321603647/?ar |
| work_keys_str_mv | AT weinschenksusan neurowebdesignwhatmakesthemclick |