Putting the public back in public relations how social media is reinventing the aging business of PR
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Format: | Elektronisch E-Book |
Sprache: | English |
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Upper Saddle River, N.J.
FT Press
2009
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084 | |a QP 637 |2 rvk | ||
100 | 1 | |a Solis, Brian |e VerfasserIn |4 aut | |
245 | 1 | 0 | |a Putting the public back in public relations |b how social media is reinventing the aging business of PR |c Brian Solis, Deirdre Breakenridge |
264 | 1 | |a Upper Saddle River, N.J. |b FT Press |c 2009 | |
300 | |a 1 online resource (xxviii, 314 pages) |b illustrations | ||
336 | |a Text |b txt |2 rdacontent | ||
337 | |a Computermedien |b c |2 rdamedia | ||
338 | |a Online-Ressource |b cr |2 rdacarrier | ||
500 | |a Includes index. - Print version record | ||
546 | |a English. | ||
650 | 0 | |a Public relations | |
650 | 0 | |a Social media |x Economic aspects | |
650 | 0 | |a Online social networks | |
650 | 2 | |a Public Relations | |
650 | 4 | |a Relations publiques | |
650 | 4 | |a Médias sociaux ; Aspect économique | |
650 | 4 | |a Réseaux sociaux (Internet) | |
650 | 4 | |a public relations | |
650 | 4 | |a Online social networks | |
650 | 4 | |a Public relations | |
650 | 4 | |a Social media ; Economic aspects | |
650 | 4 | |a World Wide Web 2.0 | |
650 | 4 | |a Öffentlichkeitsarbeit | |
650 | 4 | |a dissertations | |
650 | 4 | |a Academic theses | |
650 | 4 | |a Academic theses | |
650 | 4 | |a Thèses et écrits académiques | |
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Datensatz im Suchindex
DE-BY-TUM_katkey | ZDB-30-ORH-047452781 |
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adam_text | |
any_adam_object | |
author | Solis, Brian |
author2 | Breakenridge, Deirdre |
author2_role | ctb |
author2_variant | d b db |
author_facet | Solis, Brian Breakenridge, Deirdre |
author_role | aut |
author_sort | Solis, Brian |
author_variant | b s bs |
building | Verbundindex |
bvnumber | localTUM |
classification_rvk | QP 637 |
collection | ZDB-30-ORH |
ctrlnum | (DE-627-1)047452781 (DE-599)KEP047452781 (ORHE)9780137011247 |
dewey-full | 659.2 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.2 |
dewey-search | 659.2 |
dewey-sort | 3659.2 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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id | ZDB-30-ORH-047452781 |
illustrated | Illustrated |
indexdate | 2024-12-18T08:48:20Z |
institution | BVB |
isbn | 9780137011247 0137011245 9780137150694 0137150695 1282430807 9781282430808 9786612430800 661243080X 0137011237 9780137011230 |
language | English |
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physical | 1 online resource (xxviii, 314 pages) illustrations |
psigel | ZDB-30-ORH |
publishDate | 2009 |
publishDateSearch | 2009 |
publishDateSort | 2009 |
publisher | FT Press |
record_format | marc |
spelling | Solis, Brian VerfasserIn aut Putting the public back in public relations how social media is reinventing the aging business of PR Brian Solis, Deirdre Breakenridge Upper Saddle River, N.J. FT Press 2009 1 online resource (xxviii, 314 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes index. - Print version record English. Public relations Social media Economic aspects Online social networks Public Relations Relations publiques Médias sociaux ; Aspect économique Réseaux sociaux (Internet) public relations Social media ; Economic aspects World Wide Web 2.0 Öffentlichkeitsarbeit dissertations Academic theses Thèses et écrits académiques Breakenridge, Deirdre MitwirkendeR ctb 0137150695 Erscheint auch als Druck-Ausgabe 0137150695 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780137011247/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
spellingShingle | Solis, Brian Putting the public back in public relations how social media is reinventing the aging business of PR Public relations Social media Economic aspects Online social networks Public Relations Relations publiques Médias sociaux ; Aspect économique Réseaux sociaux (Internet) public relations Social media ; Economic aspects World Wide Web 2.0 Öffentlichkeitsarbeit dissertations Academic theses Thèses et écrits académiques |
title | Putting the public back in public relations how social media is reinventing the aging business of PR |
title_auth | Putting the public back in public relations how social media is reinventing the aging business of PR |
title_exact_search | Putting the public back in public relations how social media is reinventing the aging business of PR |
title_full | Putting the public back in public relations how social media is reinventing the aging business of PR Brian Solis, Deirdre Breakenridge |
title_fullStr | Putting the public back in public relations how social media is reinventing the aging business of PR Brian Solis, Deirdre Breakenridge |
title_full_unstemmed | Putting the public back in public relations how social media is reinventing the aging business of PR Brian Solis, Deirdre Breakenridge |
title_short | Putting the public back in public relations |
title_sort | putting the public back in public relations how social media is reinventing the aging business of pr |
title_sub | how social media is reinventing the aging business of PR |
topic | Public relations Social media Economic aspects Online social networks Public Relations Relations publiques Médias sociaux ; Aspect économique Réseaux sociaux (Internet) public relations Social media ; Economic aspects World Wide Web 2.0 Öffentlichkeitsarbeit dissertations Academic theses Thèses et écrits académiques |
topic_facet | Public relations Social media Economic aspects Online social networks Public Relations Relations publiques Médias sociaux ; Aspect économique Réseaux sociaux (Internet) public relations Social media ; Economic aspects World Wide Web 2.0 Öffentlichkeitsarbeit dissertations Academic theses Thèses et écrits académiques |
url | https://learning.oreilly.com/library/view/-/9780137011247/?ar |
work_keys_str_mv | AT solisbrian puttingthepublicbackinpublicrelationshowsocialmediaisreinventingtheagingbusinessofpr AT breakenridgedeirdre puttingthepublicbackinpublicrelationshowsocialmediaisreinventingtheagingbusinessofpr |