Nicely said writing for the web with style and purpose
"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[San Francisco, Calif.?]
Peachpit Press
2014
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| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | "Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description |
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| Beschreibung: | Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed May 23, 2014) |
| Beschreibung: | 1 online resource (1 volume) illustrations |
| ISBN: | 9780133818444 0133818446 0321988191 9780321988195 9780133818413 0133818411 |