Cutting-edge marketing analytics real world cases and data sets for hands on learning

Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be...

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Bibliographische Detailangaben

1. Verfasser:	Venkatesan, Rajkumar (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Upper Saddle River, N.J. Pearson Education 2014
Schlagworte:	Market segmentation Revenue management Consumer profiling > Research Segmentation du marché Rentabilité ; Gestion Profil des consommateurs ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
Online-Zugang:	lizenzpflichtig
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