Cutting-edge marketing analytics real world cases and data sets for hands on learning
Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a be...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Upper Saddle River, N.J.
Pearson Education
2014
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| spelling | Venkatesan, Rajkumar VerfasserIn aut Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox Upper Saddle River, N.J. Pearson Education 2014 1 online resource (1 volume) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and index. - Online resource; title from title page (Safari, viewed June 20, 2014) Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics. Market segmentation Revenue management Consumer profiling Research Segmentation du marché Rentabilité ; Gestion Profil des consommateurs ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780133552584/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Venkatesan, Rajkumar Cutting-edge marketing analytics real world cases and data sets for hands on learning Market segmentation Revenue management Consumer profiling Research Segmentation du marché Rentabilité ; Gestion Profil des consommateurs ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| title | Cutting-edge marketing analytics real world cases and data sets for hands on learning |
| title_auth | Cutting-edge marketing analytics real world cases and data sets for hands on learning |
| title_exact_search | Cutting-edge marketing analytics real world cases and data sets for hands on learning |
| title_full | Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox |
| title_fullStr | Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox |
| title_full_unstemmed | Cutting-edge marketing analytics real world cases and data sets for hands on learning Rajkumar Venkatesan, Paul Farris, Ronald T. Wilcox |
| title_short | Cutting-edge marketing analytics |
| title_sort | cutting edge marketing analytics real world cases and data sets for hands on learning |
| title_sub | real world cases and data sets for hands on learning |
| topic | Market segmentation Revenue management Consumer profiling Research Segmentation du marché Rentabilité ; Gestion Profil des consommateurs ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| topic_facet | Market segmentation Revenue management Consumer profiling Research Segmentation du marché Rentabilité ; Gestion Profil des consommateurs ; Recherche BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior |
| url | https://learning.oreilly.com/library/view/-/9780133552584/?ar |
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