Essentials of services marketing
Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention an...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Pearson Education South Asia
2012
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| Ausgabe: | 2nd ed. |
| Schlagworte: | |
| Online-Zugang: | lizenzpflichtig |
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| 100 | 1 | |a Wirtz, Jochen |e VerfasserIn |4 aut | |
| 245 | 1 | 0 | |a Essentials of services marketing |c Jochen Wirtz, Patricia Chew, Christopher Lovelock |
| 246 | 3 | 3 | |a Services marketing |
| 250 | |a 2nd ed. | ||
| 264 | 1 | |a Singapore |b Pearson Education South Asia |c 2012 | |
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| 520 | |a Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world's major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor's Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource. | ||
| 650 | 0 | |a Service industries |x Marketing | |
| 650 | 4 | |a Services (Industrie) ; Marketing | |
| 650 | 4 | |a Service industries ; Marketing | |
| 700 | 1 | |a Chew, Patricia |e MitwirkendeR |4 ctb | |
| 700 | 1 | |a Lovelock, Christopher H. |e MitwirkendeR |4 ctb | |
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| author2 | Chew, Patricia Lovelock, Christopher H. |
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| author_facet | Wirtz, Jochen Chew, Patricia Lovelock, Christopher H. |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd ed. |
| format | Electronic eBook |
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| id | ZDB-30-ORH-04743144X |
| illustrated | Not Illustrated |
| indexdate | 2024-12-18T08:48:23Z |
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| isbn | 9780133359008 013335900X |
| language | English |
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| publishDate | 2012 |
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| publisher | Pearson Education South Asia |
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| spelling | Wirtz, Jochen VerfasserIn aut Essentials of services marketing Jochen Wirtz, Patricia Chew, Christopher Lovelock Services marketing 2nd ed. Singapore Pearson Education South Asia 2012 1 online resource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Includes bibliographical references and indexes. - Print version record Make it easy for students to understand: Clear, Simple Language and Visual Learning Aids The authors use simple English and short sentences to help students grasp concepts more easily and quickly. The text consists of full-colored learning cues, graphics, and diagrams to capture student attention and help them visualize concepts. Know Your ESM presents quick review questions designed to help students consolidate their understanding of key chapter concepts. Make it easy for students to relate: Cases and Examples written with a Global Outlook The first edition global outlook is retained by having an even spread of familiar cases and examples from the world's major regions: 40% from American, 30% from Asia and 30% from Europe. Help students see how various concepts fit into the big picture: Revised Framework An improved framework characterized by stronger chapter integration as well as tighter presentation and structure. Help instructors to prepare for lessons: Enhanced Instructor Supplements Instructor's Manual: Contain additional individual and group class activities. It also contains chapter-by-chapter teaching suggestions. Powerpoint Slides: Slides will feature example-based teaching using many examples and step-by-step application cases to teach and illustrate chapter concepts. Test Bank: Updated Test Bank that is Test Gen compatible. Video Bank: Corporate videos and advertisements help link concept to application. Videos will also come with teaching notes and/or a list of questions for students to answer. Case Bank: Cases can be in PDF format available for download as an Instructor Resource. Service industries Marketing Services (Industrie) ; Marketing Service industries ; Marketing Chew, Patricia MitwirkendeR ctb Lovelock, Christopher H. MitwirkendeR ctb 9789810686185 Erscheint auch als Druck-Ausgabe 9789810686185 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780133359008/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Wirtz, Jochen Essentials of services marketing Service industries Marketing Services (Industrie) ; Marketing Service industries ; Marketing |
| title | Essentials of services marketing |
| title_alt | Services marketing |
| title_auth | Essentials of services marketing |
| title_exact_search | Essentials of services marketing |
| title_full | Essentials of services marketing Jochen Wirtz, Patricia Chew, Christopher Lovelock |
| title_fullStr | Essentials of services marketing Jochen Wirtz, Patricia Chew, Christopher Lovelock |
| title_full_unstemmed | Essentials of services marketing Jochen Wirtz, Patricia Chew, Christopher Lovelock |
| title_short | Essentials of services marketing |
| title_sort | essentials of services marketing |
| topic | Service industries Marketing Services (Industrie) ; Marketing Service industries ; Marketing |
| topic_facet | Service industries Marketing Services (Industrie) ; Marketing Service industries ; Marketing |
| url | https://learning.oreilly.com/library/view/-/9780133359008/?ar |
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