Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites
The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marke...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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| spelling | Salt, Simon VerfasserIn aut Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites Indianapolis, Ind. Que 2011 1 online resource (x, 229 pages) illustrations Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier Print version record The first book on social location marketing: how to build communities of customer advocates to promote any service, product, or venue Focused coverage of social location marketing that can't be found anywhere else Compares leading platforms, and helps marketers choose the right ones Helps marketers get started quickly and successfully Includes case studies of organizations who've achieved outstanding results By web marketing luminary Simon Salt, one of the field's leading experts This is the first book to focus entirely on the most important new opportunity in social media marketing: the use of social location sharing tools such as Yelp, Foursquare, Gowalla, and Loopt. Written by noted expert Simon Salt, this timely, marketable guide introduces the topic simply and clearly, with a focus on actionable advice and real case studies. Writing for marketers, entrepreneurs, and customer service leaders in businesses of all kinds, Salt shows exactly how to use these tools to build communities of customer advocates, strengthen loyalty, and enhance retention. Salt thoroughly explains each leading platform: what it offers marketers; how to get involved, both as an individual and a business; and how to use its tools to reach other users. He offers insights on reaching teens, tweens, women, and men; and on applications for fashion, retail, hospitality, and restaurants. This book offers strategies for organizations with large budgets, small budgets, and even no budget. It also offers specific guidance on measuring social location activity and calculating ROI. Salt answers crucial questions like: What does my business have to give users in order to earn their loyalty? Can these tools really affect my bottom line? How do I handle complaints? Drawing on his extensive experience at the center of the social media revolution, he concludes with case studies of organizations who are achieving superior results right now. Online social networks Internet marketing Social media Economic aspects Business enterprises Computer networks Location-based services Application software Réseaux sociaux (Internet) Marketing sur Internet Médias sociaux ; Aspect économique Entreprises ; Réseaux d'ordinateurs Services basés sur la localisation Logiciels d'application BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Business enterprises ; Computer networks Social media ; Economic aspects Online-Marketing Online-Werbung Software Soziales Netzwerk Standortbezogener Dienst Sociology & Social History Management Business & Economics Social Sciences Social Change Management Theory Marketing ; Internet Marketing channels 9780789747211 Erscheint auch als Druck-Ausgabe 9780789747211 TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/9780132653756/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Salt, Simon Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Online social networks Internet marketing Social media Economic aspects Business enterprises Computer networks Location-based services Application software Réseaux sociaux (Internet) Marketing sur Internet Médias sociaux ; Aspect économique Entreprises ; Réseaux d'ordinateurs Services basés sur la localisation Logiciels d'application BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Business enterprises ; Computer networks Social media ; Economic aspects Online-Marketing Online-Werbung Software Soziales Netzwerk Standortbezogener Dienst Sociology & Social History Management Business & Economics Social Sciences Social Change Management Theory Marketing ; Internet Marketing channels |
| title | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| title_alt | Outshining your competitors on Foursquare, Gowalla, Yelp and other location sharing sites |
| title_auth | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| title_exact_search | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| title_full | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt |
| title_fullStr | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt |
| title_full_unstemmed | Social location marketing outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites Simon Salt |
| title_short | Social location marketing |
| title_sort | social location marketing outshining your competitors on foursquare gowalla yelp other location sharing sites |
| title_sub | outshining your competitors on Foursquare, Gowalla, Yelp & other location sharing sites |
| topic | Online social networks Internet marketing Social media Economic aspects Business enterprises Computer networks Location-based services Application software Réseaux sociaux (Internet) Marketing sur Internet Médias sociaux ; Aspect économique Entreprises ; Réseaux d'ordinateurs Services basés sur la localisation Logiciels d'application BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Business enterprises ; Computer networks Social media ; Economic aspects Online-Marketing Online-Werbung Software Soziales Netzwerk Standortbezogener Dienst Sociology & Social History Management Business & Economics Social Sciences Social Change Management Theory Marketing ; Internet Marketing channels |
| topic_facet | Online social networks Internet marketing Social media Economic aspects Business enterprises Computer networks Location-based services Application software Réseaux sociaux (Internet) Marketing sur Internet Médias sociaux ; Aspect économique Entreprises ; Réseaux d'ordinateurs Services basés sur la localisation Logiciels d'application BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior Business enterprises ; Computer networks Social media ; Economic aspects Online-Marketing Online-Werbung Software Soziales Netzwerk Standortbezogener Dienst Sociology & Social History Management Business & Economics Social Sciences Social Change Management Theory Marketing ; Internet Marketing channels |
| url | https://learning.oreilly.com/library/view/-/9780132653756/?ar |
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