Design to compete
"This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Upper Saddle River, N.J.
FTPress Delivers
2011
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| Schriftenreihe: | FT Press Delivers elements
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| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | "This Element is an excerpt from Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business (ISBN: 9780137023486) by Deepa Prahalad and Ravi Sawhney. Today, firms in all industries find themselves competing on design. The concept of design has broadened beyond the purely aesthetic and now includes every aspect of the consumer's brand interaction and experience. Companies that succeed know how to carefully integrate corporate strategy with design to forge deep, emotional connections-the magic that can transform a product from a utilitarian object into a rewarding and empowering experience."--Resource description page. |
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| Beschreibung: | Includes bibliographical references. - Resource description page (viewed Jan. 6, 2011) |
| Beschreibung: | 1 online resource ([7] pages). |
| ISBN: | 9780132480666 0132480662 9780132480659 |