"Pay as you wish" pricing

This Element is an excerpt from Smart Pricing (ISBN: 9780131494183) by Jagmohan Raju and Z. John Zhang. Available in print and digital formats. What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing. On October 9, 2007, the English alternati...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Raju, Jagmohan Singh 1954- (VerfasserIn)
Weitere Verfasser:	Zhang, Z. John (MitwirkendeR)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	[Upper Saddle River, N.J.] [FTPress Delivers] [©2010]
Schriftenreihe:	FTPress Delivers elements
Schlagworte:	Pricing Prix ; Fixation BUSINESS & ECONOMICS ; Industrial Management BUSINESS & ECONOMICS ; Management BUSINESS & ECONOMICS ; Management Science BUSINESS & ECONOMICS ; Organizational Behavior
Online-Zugang:	lizenzpflichtig
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