Return on influence the revolutionary power of Klout, social scoring, and influence marketing

Filled with fascinating case studies; interviews; and insider advice; this essential guide explores how brands are identifying and leveraging the worlds most powerful bloggers; tweeters; and YouTube celebrities to build product awareness; brand buzz; and new sales. --

Bibliographische Detailangaben

1. Verfasser:	Schaefer, Mark (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	New York McGraw-Hill 2012
Schlagworte:	Online social networks Social media > Marketing Social influence Réseaux sociaux (Internet) Influence sociale Sociology & Social History Social Sciences Social Change
Online-Zugang:	lizenzpflichtig
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