Nondisruptive Creation Rethinking Innovation and Growth

Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without de...

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1. Verfasser: Mauborgne, Renée (VerfasserIn)
Körperschaften: Giang Quân (MitwirkendeR), Safari, an O'Reilly Media Company (MitwirkendeR)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019
Ausgabe:1st edition.
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spelling Nondisruptive Creation Rethinking Innovation and Growth Kim, Chan
1st edition.
[Erscheinungsort nicht ermittelbar] MIT Sloan Management Review 2019
1 online resource (11 pages)
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Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize.
Mauborgne, Renée VerfasserIn aut
Giang Quân MitwirkendeR ctb
Safari, an O'Reilly Media Company. MitwirkendeR ctb
TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/53863MIT60312/?ar X:ORHE Aggregator lizenzpflichtig Volltext
spellingShingle Mauborgne, Renée
Nondisruptive Creation Rethinking Innovation and Growth
title Nondisruptive Creation Rethinking Innovation and Growth
title_auth Nondisruptive Creation Rethinking Innovation and Growth
title_exact_search Nondisruptive Creation Rethinking Innovation and Growth
title_full Nondisruptive Creation Rethinking Innovation and Growth Kim, Chan
title_fullStr Nondisruptive Creation Rethinking Innovation and Growth Kim, Chan
title_full_unstemmed Nondisruptive Creation Rethinking Innovation and Growth Kim, Chan
title_short Nondisruptive Creation
title_sort nondisruptive creation rethinking innovation and growth
title_sub Rethinking Innovation and Growth
url https://learning.oreilly.com/library/view/-/53863MIT60312/?ar
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