Nondisruptive Creation Rethinking Innovation and Growth
Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without de...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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MIT Sloan Management Review
2019
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| Ausgabe: | 1st edition. |
| Online-Zugang: | lizenzpflichtig |
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| Zusammenfassung: | Many people have come to view disruption as a synonym for innovation. This single-minded focus leads companies to overlook an alternative path to growth: the nondisruptive creation of brand-new markets where none existed before. It's time to embrace the idea that companies can create without destroying - and expand the conversation about the problems they can solve and the opportunities they can seize. |
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| Beschreibung: | 1 online resource (11 pages) |