When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs
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| Sprache: | English |
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Massachusetts Institute of Technology
[2016]
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| spelling | Dong, Jielin VerfasserIn aut When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs Jielin Dong, Yanli Zhang [Massachusetts] Massachusetts Institute of Technology [2016] 1 online resource (1 volume) Text txt rdacontent Computermedien c rdamedia Online-Ressource cr rdacarrier "Reprint #57217.". - From MIT Sloan Management Review, Vol. 57, no. 2 (Winter 2016). - Online resource; title from title page (viewed March 8, 2016) Customer relations Management Customer relations ; Management Zhang, Yanli VerfasserIn aut TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/53863MIT57217/?ar X:ORHE Aggregator lizenzpflichtig Volltext |
| spellingShingle | Dong, Jielin Zhang, Yanli When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs Customer relations Management Customer relations ; Management |
| title | When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs |
| title_auth | When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs |
| title_exact_search | When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs |
| title_full | When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs Jielin Dong, Yanli Zhang |
| title_fullStr | When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs Jielin Dong, Yanli Zhang |
| title_full_unstemmed | When customers become fans the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs Jielin Dong, Yanli Zhang |
| title_short | When customers become fans |
| title_sort | when customers become fans the chinese technology company xiaomi cultivates a close connection with its customers through a product development process that invites user participation as well as through social media and fan clubs |
| title_sub | the Chinese technology company Xiaomi cultivates a close connection with its customers through a product development process that invites user participation, as well as through social media and fan clubs |
| topic | Customer relations Management Customer relations ; Management |
| topic_facet | Customer relations Management Customer relations ; Management |
| url | https://learning.oreilly.com/library/view/-/53863MIT57217/?ar |
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