Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?

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Hauptverfasser: Pirouz, Dante M. (VerfasserIn), Pirouz, Raymond 1969- (VerfasserIn), Thomson, Matthew (VerfasserIn), Johnson, Allison R. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: [Massachusetts] Massachusetts Institute of Technology [2015]
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Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz
[Massachusetts] Massachusetts Institute of Technology [2015]
1 online resource (1 volume)
Text txt rdacontent
Computermedien c rdamedia
Online-Ressource cr rdacarrier
"Reprint #56406.". - From MIT Sloan Management Review, Vol. 56, no. 4 (Summer 2015). - Includes bibliographical references. - Description based on online resource; title from title page (viewed March 4, 2016)
Internet videos
Customer relations
Vidéos sur Internet
Pirouz, Raymond 1969- VerfasserIn aut
Thomson, Matthew VerfasserIn aut
Johnson, Allison R. VerfasserIn aut
TUM01 ZDB-30-ORH TUM_PDA_ORH https://learning.oreilly.com/library/view/-/53863MIT56406/?ar X:ORHE Aggregator lizenzpflichtig Volltext
spellingShingle Pirouz, Dante M.
Pirouz, Raymond 1969-
Thomson, Matthew
Johnson, Allison R.
Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
Internet videos
Customer relations
Vidéos sur Internet
title Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
title_auth Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
title_exact_search Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
title_full Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz
title_fullStr Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz
title_full_unstemmed Creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers? Dante M. Pirouz, Allison R. Johnson, Matthew Thomson, Raymond Pirouz
title_short Creating online videos that engage viewers
title_sort creating online videos that engage viewers many companies seek to create online video content that will become popular with consumers but what are the characteristics of videos that engage consumers
title_sub many companies seek to create online video content that will become popular with consumers. But what are the characteristics of videos that engage consumers?
topic Internet videos
Customer relations
Vidéos sur Internet
topic_facet Internet videos
Customer relations
Vidéos sur Internet
url https://learning.oreilly.com/library/view/-/53863MIT56406/?ar
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