Generative AI for Marketing
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Business Expert Press
2024
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| Ausgabe: | 1st ed |
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| Online-Zugang: | DE-2070s |
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| 505 | 8 | |a Frontcover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Preface -- Acknowledgments -- Part 1: The Changing Landscape of Marketing -- Chapter 1: Evolution of the Marketing Organization -- Entrée -- The Evolutionary Journey of Marketing -- The Ongoing Organizational Shift -- Dessert -- Chapter 2: Marketing in the New Organizational Realities -- Entrée -- The Elements of Marketing -- The New Marketing Structure -- Dessert -- Part 2: AI Unlocked -- Chapter 3: From Statistics to Generative AI -- Entrée -- The Onset of Machine Learning -- Advanced Problems, Advanced Solutions -- The Birth of Generative AI -- Dessert -- Chapter 4: Managing AI Journeys-Part 1 -- Entrée -- AI and Data Readiness -- Build or Buy AI -- Dessert -- Chapter 5: Managing AI Journeys-Part 2 -- Entrée -- AI Risks -- AI Governance and Policies -- Deployment -- Metrics -- Dessert -- Part 3: The Art of Generative AI -- Chapter 6: Generative AI's Impact on Marketing -- Entrée -- Resource Productivity, Hiring, and Retention -- Planning and Risk Management With Generative AI -- Dessert -- Chapter 7: Prompt Engineering for Generative AI -- Entrée -- The Need for Prompt Engineering -- Deconstructing Effective Prompts -- Prompt Use Cases -- Dessert -- Chapter 8: Generative AI Content -- Entrée -- Content Maturity -- Types of Content -- Content Use Cases -- Dessert -- Chapter 9: Generative AI Automation -- Entrée -- Automation Opportunities -- Automation Techniques -- Automation Examples -- Dessert -- Chapter 10: Generative AI Insights -- Entrée -- Insights Value -- Measurement Consideration -- Contextuality Consideration -- Dessert -- Part 4: Bringing It All Together -- Chapter 11: What Comes Next -- Entrée -- Large-Scale Operational Automation -- Improvements in Large Language Models -- Novel Applications of Generative AI. | |
| 505 | 8 | |a Socioeconomic Shift -- Dessert -- Chapter 12: Summary -- Part 1 -- Part 2 -- Part 3 -- Part 4 -- Notes -- References -- About the Author -- Index -- Adpage -- Backcover | |
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Datensatz im Suchindex
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| adam_text | |
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| author | Upadhyay, Malay A. |
| author_facet | Upadhyay, Malay A. |
| author_role | aut |
| author_sort | Upadhyay, Malay A. |
| author_variant | m a u ma mau |
| building | Verbundindex |
| bvnumber | BV050100943 |
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| contents | Frontcover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Preface -- Acknowledgments -- Part 1: The Changing Landscape of Marketing -- Chapter 1: Evolution of the Marketing Organization -- Entrée -- The Evolutionary Journey of Marketing -- The Ongoing Organizational Shift -- Dessert -- Chapter 2: Marketing in the New Organizational Realities -- Entrée -- The Elements of Marketing -- The New Marketing Structure -- Dessert -- Part 2: AI Unlocked -- Chapter 3: From Statistics to Generative AI -- Entrée -- The Onset of Machine Learning -- Advanced Problems, Advanced Solutions -- The Birth of Generative AI -- Dessert -- Chapter 4: Managing AI Journeys-Part 1 -- Entrée -- AI and Data Readiness -- Build or Buy AI -- Dessert -- Chapter 5: Managing AI Journeys-Part 2 -- Entrée -- AI Risks -- AI Governance and Policies -- Deployment -- Metrics -- Dessert -- Part 3: The Art of Generative AI -- Chapter 6: Generative AI's Impact on Marketing -- Entrée -- Resource Productivity, Hiring, and Retention -- Planning and Risk Management With Generative AI -- Dessert -- Chapter 7: Prompt Engineering for Generative AI -- Entrée -- The Need for Prompt Engineering -- Deconstructing Effective Prompts -- Prompt Use Cases -- Dessert -- Chapter 8: Generative AI Content -- Entrée -- Content Maturity -- Types of Content -- Content Use Cases -- Dessert -- Chapter 9: Generative AI Automation -- Entrée -- Automation Opportunities -- Automation Techniques -- Automation Examples -- Dessert -- Chapter 10: Generative AI Insights -- Entrée -- Insights Value -- Measurement Consideration -- Contextuality Consideration -- Dessert -- Part 4: Bringing It All Together -- Chapter 11: What Comes Next -- Entrée -- Large-Scale Operational Automation -- Improvements in Large Language Models -- Novel Applications of Generative AI. Socioeconomic Shift -- Dessert -- Chapter 12: Summary -- Part 1 -- Part 2 -- Part 3 -- Part 4 -- Notes -- References -- About the Author -- Index -- Adpage -- Backcover |
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| discipline | Wirtschaftswissenschaften |
| edition | 1st ed |
| format | Electronic eBook |
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| id | DE-604.BV050100943 |
| illustrated | Not Illustrated |
| indexdate | 2025-01-27T14:00:27Z |
| institution | BVB |
| isbn | 9781637427170 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-035438105 |
| oclc_num | 1453502017 |
| open_access_boolean | |
| owner | DE-2070s |
| owner_facet | DE-2070s |
| physical | 1 Online-Ressource (180 Seiten) |
| psigel | ZDB-30-PQE ZDB-30-PQE HWR_PDA_PQE |
| publishDate | 2024 |
| publishDateSearch | 2024 |
| publishDateSort | 2024 |
| publisher | Business Expert Press |
| record_format | marc |
| spelling | Upadhyay, Malay A. Verfasser aut Generative AI for Marketing 1st ed New York Business Expert Press 2024 ©2024 1 Online-Ressource (180 Seiten) txt rdacontent c rdamedia cr rdacarrier Description based on publisher supplied metadata and other sources Frontcover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Preface -- Acknowledgments -- Part 1: The Changing Landscape of Marketing -- Chapter 1: Evolution of the Marketing Organization -- Entrée -- The Evolutionary Journey of Marketing -- The Ongoing Organizational Shift -- Dessert -- Chapter 2: Marketing in the New Organizational Realities -- Entrée -- The Elements of Marketing -- The New Marketing Structure -- Dessert -- Part 2: AI Unlocked -- Chapter 3: From Statistics to Generative AI -- Entrée -- The Onset of Machine Learning -- Advanced Problems, Advanced Solutions -- The Birth of Generative AI -- Dessert -- Chapter 4: Managing AI Journeys-Part 1 -- Entrée -- AI and Data Readiness -- Build or Buy AI -- Dessert -- Chapter 5: Managing AI Journeys-Part 2 -- Entrée -- AI Risks -- AI Governance and Policies -- Deployment -- Metrics -- Dessert -- Part 3: The Art of Generative AI -- Chapter 6: Generative AI's Impact on Marketing -- Entrée -- Resource Productivity, Hiring, and Retention -- Planning and Risk Management With Generative AI -- Dessert -- Chapter 7: Prompt Engineering for Generative AI -- Entrée -- The Need for Prompt Engineering -- Deconstructing Effective Prompts -- Prompt Use Cases -- Dessert -- Chapter 8: Generative AI Content -- Entrée -- Content Maturity -- Types of Content -- Content Use Cases -- Dessert -- Chapter 9: Generative AI Automation -- Entrée -- Automation Opportunities -- Automation Techniques -- Automation Examples -- Dessert -- Chapter 10: Generative AI Insights -- Entrée -- Insights Value -- Measurement Consideration -- Contextuality Consideration -- Dessert -- Part 4: Bringing It All Together -- Chapter 11: What Comes Next -- Entrée -- Large-Scale Operational Automation -- Improvements in Large Language Models -- Novel Applications of Generative AI. Socioeconomic Shift -- Dessert -- Chapter 12: Summary -- Part 1 -- Part 2 -- Part 3 -- Part 4 -- Notes -- References -- About the Author -- Index -- Adpage -- Backcover Marketing (DE-588)4037589-4 gnd rswk-swf Generative KI (DE-588)134296716X gnd rswk-swf Generative KI (DE-588)134296716X s Marketing (DE-588)4037589-4 s DE-604 Erscheint auch als Druck-Ausgabe Upadhyay, Malay A. Generative AI for Marketing New York : Business Expert Press,c2024 9781637427163 |
| spellingShingle | Upadhyay, Malay A. Generative AI for Marketing Frontcover -- Halftitle -- Title -- Copyright -- Dedication -- Description -- Contents -- Testimonials -- Foreword -- Preface -- Acknowledgments -- Part 1: The Changing Landscape of Marketing -- Chapter 1: Evolution of the Marketing Organization -- Entrée -- The Evolutionary Journey of Marketing -- The Ongoing Organizational Shift -- Dessert -- Chapter 2: Marketing in the New Organizational Realities -- Entrée -- The Elements of Marketing -- The New Marketing Structure -- Dessert -- Part 2: AI Unlocked -- Chapter 3: From Statistics to Generative AI -- Entrée -- The Onset of Machine Learning -- Advanced Problems, Advanced Solutions -- The Birth of Generative AI -- Dessert -- Chapter 4: Managing AI Journeys-Part 1 -- Entrée -- AI and Data Readiness -- Build or Buy AI -- Dessert -- Chapter 5: Managing AI Journeys-Part 2 -- Entrée -- AI Risks -- AI Governance and Policies -- Deployment -- Metrics -- Dessert -- Part 3: The Art of Generative AI -- Chapter 6: Generative AI's Impact on Marketing -- Entrée -- Resource Productivity, Hiring, and Retention -- Planning and Risk Management With Generative AI -- Dessert -- Chapter 7: Prompt Engineering for Generative AI -- Entrée -- The Need for Prompt Engineering -- Deconstructing Effective Prompts -- Prompt Use Cases -- Dessert -- Chapter 8: Generative AI Content -- Entrée -- Content Maturity -- Types of Content -- Content Use Cases -- Dessert -- Chapter 9: Generative AI Automation -- Entrée -- Automation Opportunities -- Automation Techniques -- Automation Examples -- Dessert -- Chapter 10: Generative AI Insights -- Entrée -- Insights Value -- Measurement Consideration -- Contextuality Consideration -- Dessert -- Part 4: Bringing It All Together -- Chapter 11: What Comes Next -- Entrée -- Large-Scale Operational Automation -- Improvements in Large Language Models -- Novel Applications of Generative AI. Socioeconomic Shift -- Dessert -- Chapter 12: Summary -- Part 1 -- Part 2 -- Part 3 -- Part 4 -- Notes -- References -- About the Author -- Index -- Adpage -- Backcover Marketing (DE-588)4037589-4 gnd Generative KI (DE-588)134296716X gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)134296716X |
| title | Generative AI for Marketing |
| title_auth | Generative AI for Marketing |
| title_exact_search | Generative AI for Marketing |
| title_full | Generative AI for Marketing |
| title_fullStr | Generative AI for Marketing |
| title_full_unstemmed | Generative AI for Marketing |
| title_short | Generative AI for Marketing |
| title_sort | generative ai for marketing |
| topic | Marketing (DE-588)4037589-4 gnd Generative KI (DE-588)134296716X gnd |
| topic_facet | Marketing Generative KI |
| work_keys_str_mv | AT upadhyaymalaya generativeaiformarketing |