The Cultural Legacy of Disney A Century of Magic
This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. The chapters include discussions of company management, transmedia presence, and audience engagement as well as content analyses of cultural representations.
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Blue Ridge Summit
Lexington Books/Fortress Academic
2024
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| Ausgabe: | 1st ed. |
| Schriftenreihe: | Studies in Disney and Culture Series
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| Zusammenfassung: | This book critically engages with the Walt Disney Company as a global media conglomerate as they mark their 100th year of business. The chapters include discussions of company management, transmedia presence, and audience engagement as well as content analyses of cultural representations. Cover -- Contents -- The Wonderful(?) World of Disney -- Disney as a Company -- Mickey Mouse's Trip to Republican China -- Brandcasting Pixar -- Disney+ as a Platform for Franchise Expansion -- Disney's Representations -- No-body Like U -- Representations of Dwarfism -- From Los Caballeros to La Familia -- Relating to Disney -- "You Must be Bold, Daring!" -- Geotransmedia -- Inheriting My Ears -- The Power of a Mickey Mouse Topic -- Acknowledgments -- Index -- About the Editors. |
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| Beschreibung: | Description based on publisher supplied metadata and other sources |
| Beschreibung: | 1 online resource (245 pages) |
| ISBN: | 9781666949179 |