Luxury Marketing and Branding
Gespeichert in:
| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Bradford, West Yorkshire
Emerald Publishing Limited
2022
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| Ausgabe: | 1st ed |
| Schriftenreihe: | Journal of Product and Brand Management Series
v.3 |
| Schlagworte: | |
| Online-Zugang: | DE-2070s |
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Inhaltsangabe:
- Cover
- Guest editorial
- Assessing levers of guilt in luxury consumption: an international perspective
- What matters most to ultra-high-net-worth individuals? Exploring the UHNWI luxury customer experience (ULCX)
- New luxury: defining and evaluating emerging luxury trends through the lenses of consumption and personal values
- Is it love or just like? Generation Z's brand relationship with luxury
- Constructing generational identity through counterfeit luxury consumption
- Understanding the antecedents to luxury brand consumer behavior
- Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media
- The effect of perceived scarcity on strengthening the attitude-behavior relation for sustainable luxury products
- The impact of gender on the evaluation of vertical line extensions of luxury brands: a cross-national study
- Artification strategies to improve luxury perceptions: the role of adding an artist name
- Compromise pricing in luxury